Our Ethos

At Hotel La Tour, it all starts with our people...

We strive to give great employee service because we know from previous experience and our research that this is the only way we can deliver truly great customer service at our Birmingham hotel. You have to be genuinely sociable, have a positive attitude and drive to work here - these are the three talents anyone has to demonstrate before they can join our luxury hotel team.

This ethos is called Living La Tour and it sets out our vision of building a group of unique and profitable luxury hotels where hospitable people create fabulous memories in stylish places. In return for this hard work and commitment we are each promised that we will work where we will be inspired and invested in to help us create the best possible boutique hotels for our guests to work, stay and play.